Two weeks gone, I attended an SEM seminar in which the speaker attempted to show that employing an SEO consulting service would produce rising profitability. He meant that over time the distance between the price of his services and your sales would expand so that SEO became more and more scalable.
Of course, his sales pitch was that it would thus be a sound investment for you to hire his services. Although, with small business training you might learn how to do it yourself.
Promoting the Myths
The presenter showed us an especially convincing graph. His example was a business just starting out with search engine optimisation and hiring an SEO agency. He set out the agency cost to the prospect at $1000 per month for 12 months. On his graph, this showed up as a straight line.
Now he graphed out the sales that would comefrom this SEO management, i.e., getting the client's website ranked on Google's page one. At first, sales value was nil. Inside 3 months, the two lines on the graph had crossed. Then, sales by value began and carried on rising well above the static cost line. QED: great SEO scalability and growing profits.
But he didn't rest there. He claimed that once his SEO consultancy service had established the website in the top rankings, the client could start cutting-back her outlay on SEO. Therefore, the straight cost line would fall while sales carried on rising or at least stay static. Therefore, a soundly run SEO strategy could turn out to be even more scalable.
Facing the Realities
All that is possible if you have serious cash and/or a huge brand. But it's not realistic for the average business. That is particularly true where budgets are limited and where markets are very competitive. Getting good rankings for good keywords is never straightforward. And even though you might spend the big bucks there's still no certainty that with SEO you would ever make first page rankings, not to mention stay there.
In fact , the possibility is that hisselected client could have spent her $12,000 and got little or nothing in results.
What's more, the first page itself isn't enough. You really need to rank in the top three. Generally, these grab around two thirds of clicks, with #1 getting over 40%.
The true situation for most businesses just starting SEO, even if they are employing an agency, is if they do get first page rankings it's sure to be for the low volume, less competitive keywords. And to reach that valuable top three could be a long and costly slog.
Therefore, getting high volume sales from an SEO consulting service may be a limited and definitely far out prospect. Before starting SEO consuting services. bear all this in mind.
Of course, his sales pitch was that it would thus be a sound investment for you to hire his services. Although, with small business training you might learn how to do it yourself.
Promoting the Myths
The presenter showed us an especially convincing graph. His example was a business just starting out with search engine optimisation and hiring an SEO agency. He set out the agency cost to the prospect at $1000 per month for 12 months. On his graph, this showed up as a straight line.
Now he graphed out the sales that would comefrom this SEO management, i.e., getting the client's website ranked on Google's page one. At first, sales value was nil. Inside 3 months, the two lines on the graph had crossed. Then, sales by value began and carried on rising well above the static cost line. QED: great SEO scalability and growing profits.
But he didn't rest there. He claimed that once his SEO consultancy service had established the website in the top rankings, the client could start cutting-back her outlay on SEO. Therefore, the straight cost line would fall while sales carried on rising or at least stay static. Therefore, a soundly run SEO strategy could turn out to be even more scalable.
Facing the Realities
All that is possible if you have serious cash and/or a huge brand. But it's not realistic for the average business. That is particularly true where budgets are limited and where markets are very competitive. Getting good rankings for good keywords is never straightforward. And even though you might spend the big bucks there's still no certainty that with SEO you would ever make first page rankings, not to mention stay there.
In fact , the possibility is that hisselected client could have spent her $12,000 and got little or nothing in results.
What's more, the first page itself isn't enough. You really need to rank in the top three. Generally, these grab around two thirds of clicks, with #1 getting over 40%.
The true situation for most businesses just starting SEO, even if they are employing an agency, is if they do get first page rankings it's sure to be for the low volume, less competitive keywords. And to reach that valuable top three could be a long and costly slog.
Therefore, getting high volume sales from an SEO consulting service may be a limited and definitely far out prospect. Before starting SEO consuting services. bear all this in mind.
About the Author:
Tom Wilson is an SEO Glasgow specialist. For over a , he has been providing internet marketing and PPC to a large range of companies. Visit his website for more in-depth info on his PPC management services.
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