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Tuesday, August 16, 2011

How Does Google Places Work and How Can It Grow My Small Business

By Theresa Delgado


Google asserts that one out of five searches on Google are related to location. For this reason they designed Google Local which has since then been transformed into Google Places.

If you are acquainted with Google's Local Business Center, then you are also familiar with Google Places. Google changed the name of their local business center to offer better services to companies and their users.

Like its precursor, Google Places is designed to help people to find businesses and to help business owners reach out to their prospects. Like the traditional Yellow Pages, Google Places offers business information arranged by class. If you sell dog treats in Austin, Texas all your prospect has to do is look for Dog Treats in Austin, Texas and they will find you.

However, not like the old fashioned Yellow Pages, Google Places is available on any PC and mobile device. This is critical because many people use their portable "gizmo" as a resource for finding stores, services and companies.

What Does Google Places Offer?

Google places offers the same tools and features that Google Local Business Center offered and they've included one or two new features including:

- Service areas: Designed to help net marketers make their address non-public and help stores establishments minister to customers in a geographic neighborhood.
- Business photo shoots. Small Businesses can upload their own photos or request a free photograph shoot of the inside of their business which can supplement existing photos.
- Tailor-make QR codes which can be placed on mobile devices and business cards and scanned to help customers find your small business
- Entrepreneurs can post realtime updates to their Place Page. This makes promoting specialized events, offering discounts or inducements simple.
- Google Places also offers a customized dashboard for small business owners so that they can track the info including how many times prospects have found your business on Google, what keywords they used and where they came from.

Getting Started On Google Places

Getting Started on Google Places is straightforward. If you have an account simply log into your account and make a listing. You are able to add coupons, description, location and you are able use the QR code to market your business.

If you don't have a Google account, then it's easy and free to get one. Visit Google Places and sign up. You can immediately begin creating your listing.

Why Use Google Places?

Google Places is good addition to your online marketing strategies regardless of whether you do not have a physical company. Many folks prefer to conduct business with local businesses and they conduct searches for these enterprises online or on their portable gadget. You can reach a totally new audience by listing your business with Google Places.




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